Examples

New Fee Structure

New range of pricing options designed to dramatically reduce the upfront cost of selling on eBay and offer eBay’s lowest-ever Insertion Fees.

New eBay standard rates: Free insertion fees in auctions with a start price 99 cents or less for up to 100 listings per month. New, lower insertion fees for auctions at all other starting prices. New, simplified final fee value for all auctions.

New eBay Stores subscription packages: Full search exposure on fixed price listings for as little as 3 cents per listing, plus new low rates for auctions.

Four examples show how sellers of different sizes can reduce their listing fees (insertion fees and final value fees) and lower their upfront cost of selling on eBay with the new fee options. For more information on the pricing changes, please click here. Sellers should check out eBay’s Fee Illustrator to determine which option will be most cost-effective for them.

25 Items

A “hobby” or “part-time” seller in the auction-style format who lists 25 items per month and starts those auctions at $0.99 currently pays $38.75 in fees. The seller’s current upfront cost is 18% of total fees.

Beginning March 30, under the new Standard fees with no insertion fees for these listings, this seller’s fees would decrease to $36 per month, an 8% savings. The seller’s new upfront cost would be ZERO (or limited to just picture fees and optional feature fees).

Assumes 80% conversion (20 items sold per month) and a $20 average selling price.

200 Items

A “hobby” or “part-time” medium-volume seller in Sporting Goods who lists 200 items per month in the Fixed Price format on eBay would currently pay $166 in fees. The seller’s current upfront cost would be 43% of total listing fees.

On March 30, with a Basic Store subscription, these fees would decrease to $151.95 (including the subscription fee), an 8% savings (not including additional savings with free pictures). The seller’s new upfront cost would be cut in half to only 26% of total listing fees.

Assumes 10% conversion (20 items sold/month) with an average selling price of $40.

5,000 items

A high-volume seller in Jewelry who lists 5,000 items per month in the Fixed Price format on eBay would currently pay $6,550 in fees. The seller’s current upfront cost would be 27% of total listing fees.

On March 30, with a Premium Store subscription, these fees would decrease to $5,099.25 per month (including subscription fee), a 22% savings (not including additional savings with free pictures). The seller’s new upfront cost would be only 5% of total listing fees.

Assumes 20% conversion (1,000 items sold per month) and a $40 average selling price.

15,000 Items

A high-volume seller in Clothing, Shoes and Accessories who lists 15,000 items per month in the fixed price format on eBay would currently pay $19,650 in fees. The seller’s current upfront cost would be 27% of total listing fees.

On March 30, with a recommended Anchor store subscription, these fees would decrease to $15,149.95 per month (including subscription fee), a 23% savings (not including additional savings with free pictures). The seller’s new upfront cost would be only 3% of total listing fees.

Assumes 20% conversion (3,000 items sold/month) with a $40 average selling price.

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